We use that expertise to consult with in-house teams to create more effective publications, teach in-depth courses for individuals and teams, and conceptualize and write “big swing” strategic stories for institutions’ most important priorities. We have received numerous awards, including the CASE Sibley Magazine of the Year and CASE Gold for feature writing.
(But you don’t have to take our word for it.)
“I loved your overall review and spotlights on how GMag is doing well compared to others. I appreciated hearing that our stat on readership is in the top 1-2% of what you’ve seen; this really validates our third-party data.”
“I could not be happier with the feedback and recommendations in the action plan. I especially found the delineation of the Action Steps and Stretch Goals helpful. It was clear that you and your team understand our challenges, and you responded with a plan that is concise, creative and appropriate for our magazine staffing and budget. It was definitely worth the price.”
“I love this piece! Thanks again for thinking up this idea and writing about our beloved building with such creativity and energy. I love all of the inside details — the 37-second elevator ride, morning routine, and so many good and surprising quotes about learning and the liberal arts in a story about a building.”
“The most valuable bits for me specifically were the examples you gave of similar features you’d seen in other magazines, alumni or national, and your thoughts about story packaging.”
“I’ve been in higher ed communications for almost 38 years (!), much of it in the business of alumni communications, and your course was a great reminder that there are many different approaches to writing an alumni profile than just a straight narrative.”
“Your headline course pays off with every story we do (print or digital). It has forever changed the way I develop and write headlines.”
Every two weeks, we send in-depth advice to more than 1,500 subscribers about optimizing your print alumni magazine.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
The #1 thing that would make your print mag better
/by Erin PetersonStop trying to impress strangers
/by Erin PetersonYour readers turn to class notes first. Are you delivering?
/by Erin Peterson