They need to be compelling, smart, genuine — and maybe even fun.
But they also need to do more than that: they must strengthen your brand, support your priorities, and reinforce your mission.
Good stories should lead to results that you can measure: Clicks. Letters. Gifts.
At Capstone, we understand the unique challenges you face in higher ed communications, because we’ve lived them. We’ve worked with more than 65 institutions across the country — including those whose needs and challenges probably look a lot like yours.
We’re laser-focused on creating incredible alumni and donor content for colleges, universities, and independent schools.
Want to know more about how we think and work?
Sign up for our newsletter list. We’ll immediately send you our popular “storytelling toolkit” to improve your story packaging. We also send out twice-monthly newsletters that include current projects, case studies, and hacks that you can use to make your publications better right away.
Ready to talk? Scroll down to fill out our consultation form and we’ll get back to you right away.
The one question you should ask before developing or assigning any story
4 smart structures to organize even the most sprawling story topics
Our popular “story toolkit” that helps instantly transform boring stories into captivating reads
Case studies of schools that have used these exact approaches — including their results
Start here. We’ll schedule a free 15-minute call about developing irresistible content for your school’s publications.
Want to email directly? Erin’s at firstname.lastname@example.org