PUBLICATION STRATEGY
“It was really valuable to have an expert tell us what alumni value reading about and what increases engagement, and then to form an outline that we can be consistent with from issue to issue.”
Alison Parkins, associate director of communications, University of Wisconsin – Platteville
STRATEGIC FEATURES
“The best part of the process was how you laid out three strong approaches for me to consider before you’d interviewed a single person. That blew me away and made the rest of the process so much easier to execute than any other experiences I’ve had.”
Rebekah Tilley, director of strategic communications, Tippie College of Business
ONE-TIME PUBLICATIONS
“Capstone worked with us from fine-tuning the concept all the way to finished content. It was beyond helpful to have an experienced and steady hand as a thought-partner as we considered our approach on the front hand, and helpful to have talented storytellers to deliver the written content. It felt seamless.”
Michael Wallace, Associate Vice President for Institutional Advancement