What are the best ways to tell strategic priority stories — campaigns, anniversaries, admissions initiatives, program launches — in ways that are both fresh and reader-friendly?
Hi, I’m Erin.
Before I founded Capstone Communications, I worked in higher ed publications offices for three colleges. As a freelancer, I took on web, print, and social media projects for dozens of university and college clients.
Every project I did was distinct, but themes emerged. If you’re in higher ed communications, you might struggle with the same challenges that many of my clients did:
After working with dozens and dozens of clients — and seeing how the very best did their work differently from others — I began to understand how to solve these problems.
In 2014, I began sending out email newsletters to a few dozen clients. I shared some of the best lessons and ideas from more than a decade of work in the field.
Capstone Communications was born.
Today, that tiny newsletter has grown to more than 600 higher ed communications VPs, directors, and editors across the country.
Our team has grown, too.
We work with incredible and experienced writers, illustrators, editors, and researchers. We’re devoted to tackling the specific challenges of higher ed communications.
We tell stories that delight and surprise your readers. They are designed from the ground up to make a real impact. That’s true whether you measure that impact in likes and shares, letters to the editor, or dollars and cents.
In other words: we tell stories that matter to both your readers and your institution.
Capstone only works with higher ed and independent school clients. We’re laser-focused on delivering the best possible content for your magazine and web stories, social posts, and print projects.
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We offer three primary services for our clients:
Capstone Pitch Subscription
Think of the pitch subscription as Stitch Fix for story ideas. We uncover your “story style” based on a custom questionnaire, then develop killer feature-story ideas for your magazine. Subscribers assign only the ideas they love to our experienced team of writers.
Capstone Content Engine
Our team develops, writes, and creates custom art for the strategic stories you know you should be doing, if only you and your team had the time. We work with you to develop content themes and approaches, then deliver amazing stories to you each and every month like clockwork. They’re designed to be perfect for both your website and magazine, and they arrive with a calendar of social posts and custom illustrations. Make the most of every important story by using compelling formats that are designed to succeed in every channel.
Capstone Custom Projects
With a focus on powerful packaging, our team creates content for annual reports, anniversary publications, and major feature stories. Our content is designed to attract readers and encourage real engagement: reading, sharing, and giving.
Want to learn more? Email me at erin@getcapstone.com. If you want to be the first to know when we’re opening up these services to new clients, sign up for the Capstone newsletter here.