Alumni Magazine Insider

A paid, private newsletter all about print alumni magazines

Ready to make the most of your print alumni magazine?

From developing story ideas to executing smart concepts to upgrading your class notes to maximizing your philanthropic impact — it’s all in the Alumni Magazine Insider.

In this newsletter, I go deep into the tactical details you need to maximize every story and every issue of your publication. I cover topics I never share outside of private client coaching and strategy work.

Here’s what that looks like:

CASE STUDY: The $6.4 million alumni magazine
Powerful case studies of strategic changes to print alumni magazines that have helped drive significant philanthropy (including 6- and even 7-figure results), with the EXACT approaches and insider details.
My top feature storytelling concepts
with adaptable ideas from alumni magazine and consumer magazines, including ones that I use with current clients.
Conducting reader surveys
with templates and processes.
Knockout upgrades for class notes
with a dozen great ideas to make the most popular (and arguably most important) section of your magazine irresistible.
A calendar of “story catalysts”
to help you dream up compelling story hooks for years to come.
Irresistible profile structures
Tired of the same old 750-word profiles? Ratchet up the energy and storytelling possibilities with these unique and irresistible profile approaches.
SECRET BONUSES
In addition to all of the material above, I also offer Zoom previews of my conference talks where you can get live access to me, ask me questions, and see my latest thinking before anyone else.

I share details on these and other topics across an eight-issue run, with the aim of making every single post worth the entire cost of membership.

You get immediate access to all published newsletters upon subscribing. As I add more content and answer reader questions over time, you’ll get access to all updates free.

These newsletters are more in-depth than anything I’ve ever shared publicly, and my aim is to make every single post worth the entire cost of membership.

if you’re ready to make the most of your alumni magazine, send me a note to subscribe by credit card, ACH, or regular check.

$300 — SOLO

Get one lifetime access subscription.

$600 — UNLIMITED

Get a lifetime access for everyone on your in-house team.

Why are your magazine colleagues all across the country joining?

I asked a few folks what led them to join. Here’s what they told me:

I’ve learned a great deal through the opportunities we’ve had to work with you on stories for TTUHSC’s magazine, Pulse, and look forward to adding to that knowledge.

Danette BakerDirector, Communications; Editor-in-Chief, Pulse magazine, Texas Tech University Health Sciences Center

I’m always looking for ways to improve our magazine. Your free newsletter usually has some good insights, and I’m expecting more!

Kris O’ReillyEditor, WPI Journal

I’m hoping to get the kind of ideas and insight you typically only get at a conference where people are willing to share little tidbits with you that they might not want to put in a public space. We signed up because we respect your work and have learned a lot from your free newsletter.

Rebekah TilleyDirector of Strategic Communications, Tippie College of Business

I’m a big fan of your work. We completed the Magazine Action Plan with you in 2019 and the Headline Bootcamp in 2020. I hope to invest in the Pitch Subscription service at some point, but these smaller investments are easier to fit into my budget and help inspire our energy and enthusiasm for making our magazine the best it can be with our available resources.

Christena CallahanDirector of Creative Services in the Office of Marketing and Communications at Florida Tech