An Irresistible Format for Long Profiles

Every once in awhile, you need to do a long profile — a new president, famous alums at the zenith of their careers, a big donor (gulp).

If you’ve got a profile that’s 2,000 words long or longer, how do you keep people engaged?

Watch the video to learn a simple approach that you can steal from David Marchese, one of our country’s very best profile writers.

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