Entries by Erin Peterson

More COVID-19 advice, fix the worst page of your mag, and a work-from-home tip

I’m hearing so much from everyone about the coronavirus coverage on your campus! Thank you for sharing your stories with me. 1. Feedback and questions about coronavirus magazine coverage I want to share a few responses I got to my newsletter about coronavirus coverage. (If you missed it, it’s here.) First, here’s a note from Kirstin […]

Consider this template for your magazine’s COVID-19 storytelling

To say our lives have been upended over the past couple weeks is an understatement. As I write this, my kids — who have at least the next 20 days without school — are acting roughly like this: Lots of us are trying to figure out how to think about coronavirus storytelling for our magazines, […]

Case Study: How To Do A Story Only You Can Do

When I was just starting out in alumni magazines, one of the things that was drilled into my head was the importance of doing stories that only your institution could do. But what does that mean, exactly? Does it mean featuring stories that include only faculty and alumni from your institution? (Sometimes, yes.) Does it […]

Behind-The-Scenes: How To Hone A Broad Topic To Create A Killer Story

One of the challenges editors tell me that they face is turning a broad topic into a clear, focused story that their audience wants to read. How do you go from a big idea to an angle or approach that feels compelling and fresh? I want to show you how Capstone thinks about this process and […]

How to make 2020 your big swing year

My team and I work on a lot of magazine consulting projects these days, and there are many things that we hear again and again as we work with clients. They worry that their magazines don’t feel fresh. They feel stuck. They feel constrained by their templates, their time, their administrative mandates. They’re tired of doing the […]

Steal these ideas for your publication

Here’s a roundup of some of the most inspiring ideas I’ve seen lately. 1. Learn from this incredible profile. I love the recurring Master Class profile from Fast Company’s print magazine. It’s a beautifully packaged glimpse into an unusual career. The profile above is of Aki Carpenter, a museum exhibit designer known for her work […]

5 Pros Share Secrets To Finding Great Photographers Anywhere

Maybe you need a photographer for the story of an amazing alum who lives halfway across the country — or halfway around the world. Maybe you’re just looking to shake things up and get a different perspective on your own campus. How do you find a photographer who’s going to get your school and your […]

3 Myths About Alumni Magazines You Definitely Need To Ignore

When I started out in alumni magazines, I learned lots of smart things about writing good profiles, creating packaged features, and making a magazine that was beautiful and compelling. But I also internalized a few truly terrible ideas that it took me years to unlearn. I was not smart. In fairness, one of the big […]