We’ve had a busy summer here at Capstone HQ, but we took some time to put together an update with what we’ve been up to. Enjoy! First, here are a few stories the Capstone team has worked on: Here’s a Kent State alum who built a tie business with his young son in mind. What […]
About Erin Peterson
This author has yet to write their bio.Meanwhile lets just say that we are proud Erin Peterson contributed a whooping 36 entries.
Entries by Erin Peterson
As a former class notes editor, I couldn’t possibly be more excited to share this interview and some incredible resources with you. Here’s the scoop: Many years ago, I served as the class notes editor for an alumni magazine. It was grueling, thankless work. I carefully transcribed cursive notes from alumni who were 3,000 years […]
Are your campus news stories starting to feel a little stale? Does telling one more exactly-the-same story on that new dean, award-winning student, or updated program ranking make you die a little inside? Check out this short video on how to improve your campus news stories with a simple rule of thumb. Let me know […]
One of my all-time favorite podcasts is Longform, which features in-depth interviews with narrative nonfiction writers. Recently, the podcast featured Casey Cep, the author of the white-hot national bestseller about Harper Lee called The Furious Hours. In the interview, Cep mentioned that when she was a college student she got a fellowship that allowed her […]
Here are a few things my team and I have found lately that we think are worth your time. Struggling with a roundup? Roundup stories are a great way to profile a series of alumni or faculty in a similar field, but how do you make that story reader-friendly? Here are a few suggestions. Everyone […]
When you’re mapping out that big feature story, how many sources should you have? Check out the video below to learn the rule of thumb that we use to help every story feel robust and well-reported. Agree? Disagree? Let me know!
Let’s set the scene: you’re planning out the next issue of your magazine, and you have that story to do. And you don’t want to deal with it. That story looks different for everyone. Maybe it’s an annual update of the story you did last year. And the year before that. And the year before […]
What do you do if you have a mediocre cover? Check out this 82-second video to see the before and after images of the most recent Medicine at Michigan cover — including the exact process editor Katie Vloet took to transform the cover from so-so to spectacular. Send me an email to let me know […]
A few months ago, I was chatting with a young alum about a story I had been asked to write about her. She asked where the piece was going to appear, and I explained that it would be both online and in the print magazine. She got very excited. “Oh, I didn’t know it was […]
A good headline can mean the difference between a story’s success and failure. So how do you write one that works? Here’s a recent trend I’ve noticed — and loved — in headlines. This 90-second video shares plenty of examples that you can use as templates for your own work — and it’s ideal for […]