Entries by Erin Peterson

The Right Words To Make Good Stories Better, Plus Better Back Pages

1. Steal these ideas. If you’re looking for inspiration in writing, photography, design, and storytelling structures, check out the finalists for the the American Society of Magazine Editors annual awards here. Every year, I pick a few new magazines that have been nominated for general excellence and subscribe to them. Even if they cover topics I’m […]

Use This Coverline Approach To Grab Your Readers’ Attention

I love studying consumer magazines to understand how to translate their best techniques to the world of education publications. One big difference I’ve seen between consumer publications and alumni magazines is their approach to coverlines. Check out the short video below to see what they (probably) do better than your magazine right now, and how […]

The Surprising Hidden Value Of Your Print Magazine (And How To Leverage It)

A few months ago, I did an interview with Skidmore’s Mary Monigan, who shared what happened when her institution (mostly) ditched its print alumni magazine. In the interview, she said something that stuck with me, even though (at the time) I didn’t fully understand why. She told me that when she spoke with alumni about […]

Let’s talk storytelling

1. Tell longer stories on Twitter. While I’ve got plenty of reservations about social media these days (manipulated metrics and privacy concerns, for starters), I am fascinated by the kinds of storytelling that have evolved as a result of new media. One of my favorites? Super scrollable story threads, like the one above. Click here […]

3 things your magazine does better than social media

It’s no secret that many of us spend a ton of time on social media. Your school is likely investing serious resources to engineer posts that grab an audience’s attention while they’re there. Me. :( Social media’s speed and ubiquity give it big advantages over quarterly (or even less frequent) alumni magazines. And yet. If you’re […]