Entries by Erin Peterson

Here’s what a great cover looks like + how to invigorate your most valuable section

Lately we’ve been thinking about some simple ways to make your publications better, from magazine covers to great headlines. Take a look to see what we’ve come up with. 1. Reverse engineer a great cover to build your own. Wired recently published a piece about its best 25 covers. (A few are below.) Love them […]

Get 8x more engagement with better headlines

Some headlines seem engineered to become classics. “Headless body found in topless bar.” Genius. “Big rig carrying fruit crashes on 210 freeway, creates jam.” SO SATISFYING. “These are the souls who time men’s tries,” a Sports Illustrated headline about the people who brought their own stopwatches to track meets. Send that person to the headline Hall of Fame. […]