Are you stuck in a creative rut? Interested in finding a new way to write better profiles? Want to know the exact words that you might be saying to your writers that are driving them crazy? Read on! First, here’s what’s been happening at Capstone this fall. I’m thrilled to announce that two stories I […]
About Erin Peterson
This author has yet to write their bio.Meanwhile lets just say that we are proud Erin Peterson contributed a whooping 25 entries.
Entries by Erin Peterson
Today, I’m excited to share an interview I did with the editor of George Washington University’s alumni magazine, Danny Freedman. He talked about what went into the planning for GW Magazine, how he and his team approach their stories differently than those at other alumni and university magazines, and what advice he has for others […]
Lately we’ve been thinking about some simple ways to make your publications better, from magazine covers to great headlines. Take a look to see what we’ve come up with. 1. Reverse engineer a great cover to build your own. Wired recently published a piece about its best 25 covers. (A few are below.) Love them […]
Some headlines seem engineered to become classics. “Headless body found in topless bar.” Genius. “Big rig carrying fruit crashes on 210 freeway, creates jam.” SO SATISFYING. “These are the souls who time men’s tries,” a Sports Illustrated headline about the people who brought their own stopwatches to track meets. Send that person to the headline Hall of Fame. […]
School’s in session! Here at Capstone, we’re heads down on projects for a slew of amazing clients, both new and longtime. But that doesn’t mean we don’t have time to track down a few new cool things for you to think about. But first, here’s what we’re up to. It was a busy summer for […]