Entries by Erin Peterson

The Right Words To Make Good Stories Better, Plus Better Back Pages

1. Steal these ideas. If you’re looking for inspiration in writing, photography, design, and storytelling structures, check out the finalists for the the American Society of Magazine Editors annual awards here. Every year, I pick a few new magazines that have been nominated for general excellence and subscribe to them. Even if they cover topics I’m […]

Use This Coverline Approach To Grab Your Readers’ Attention

I love studying consumer magazines to understand how to translate their best techniques to the world of education publications. One big difference I’ve seen between consumer publications and alumni magazines is their approach to coverlines. Check out the short video below to see what they (probably) do better than your magazine right now, and how […]