Entries by Erin Peterson

3 things your magazine does better than social media

It’s no secret that many of us spend a ton of time on social media. Your school is likely investing serious resources to engineer posts that grab an audience’s attention while they’re there. Me. :( Social media’s speed and ubiquity give it big advantages over quarterly (or even less frequent) alumni magazines. And yet. If you’re […]

Amazing profiles in 50 words or fewer? Here’s how.

Are you stuck in a creative rut? Interested in finding a new way to write better profiles? Want to know the exact words that you might be saying to your writers that are driving them crazy? Read on! First, here’s what’s been happening at Capstone this fall. I’m thrilled to announce that two stories I […]

An insider’s guide to creating a killer theme issue

Today, I’m excited to share an interview I did with the editor of George Washington University’s alumni magazine, Danny Freedman. He talked about what went into the planning for GW Magazine, how he and his team approach their stories differently than those at other alumni and university magazines, and what advice he has for others […]

Here’s what a great cover looks like + how to invigorate your most valuable section

Lately we’ve been thinking about some simple ways to make your publications better, from magazine covers to great headlines. Take a look to see what we’ve come up with. 1. Reverse engineer a great cover to build your own. Wired recently published a piece about its best 25 covers. (A few are below.) Love them […]

Get 8x more engagement with better headlines

Some headlines seem engineered to become classics. “Headless body found in topless bar.” Genius. “Big rig carrying fruit crashes on 210 freeway, creates jam.” SO SATISFYING. “These are the souls who time men’s tries,” a Sports Illustrated headline about the people who brought their own stopwatches to track meets. Send that person to the headline Hall of Fame. […]