A few months ago, I was chatting with a young alum about a story I had been asked to write about her. She asked where the piece was going to appear, and I explained that it would be both online and in the print magazine. She got very excited. “Oh, I didn’t know it was […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-04-29 01:37:002019-04-29 01:37:00Are You Maximizing The "Prestige of Print"?
A good headline can mean the difference between a story’s success and failure. So how do you write one that works? Here’s a recent trend I’ve noticed — and loved — in headlines. This 90-second video shares plenty of examples that you can use as templates for your own work — and it’s ideal for […]
Before I share some of the most useful things our team has dug up for you, here’s some of our recent client work. We might all love a good legal drama — but how much of any given movie or television show is actually credible? We asked alumni from Fordham University School of Law to […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-04-12 14:47:072019-04-12 14:47:07The Behind-The-Scenes Work of an Irresistible Cover
If you’ve ever struggled to fill your letters page, you’re not alone. Over the past few months, I’ve talked to dozens of editors who tell me that their letters page could use a boost. Some say they’d be thrilled to get a handful of letters each issue. Others admit they’d be delighted to get even […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-03-28 15:01:192019-03-28 15:01:19Want To Hear More From Your Audience? Here's How.
Every once in awhile, you need to do a long profile — a new president, famous alums at the zenith of their careers, a big donor (gulp). If you’ve got a profile that’s 2,000 words long or longer, how do you keep people engaged? Watch the video to learn a simple approach that you can steal […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-03-24 19:50:012019-03-28 14:37:49An Irresistible Format for Long Profiles
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Are You Maximizing The “Prestige of Print”?
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonA few months ago, I was chatting with a young alum about a story I had been asked to write about her. She asked where the piece was going to appear, and I explained that it would be both online and in the print magazine. She got very excited. “Oh, I didn’t know it was […]
A headline trend worth copying
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonA good headline can mean the difference between a story’s success and failure. So how do you write one that works? Here’s a recent trend I’ve noticed — and loved — in headlines. This 90-second video shares plenty of examples that you can use as templates for your own work — and it’s ideal for […]
The Behind-The-Scenes Work of an Irresistible Cover
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonBefore I share some of the most useful things our team has dug up for you, here’s some of our recent client work. We might all love a good legal drama — but how much of any given movie or television show is actually credible? We asked alumni from Fordham University School of Law to […]
Want To Hear More From Your Audience? Here’s How.
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonIf you’ve ever struggled to fill your letters page, you’re not alone. Over the past few months, I’ve talked to dozens of editors who tell me that their letters page could use a boost. Some say they’d be thrilled to get a handful of letters each issue. Others admit they’d be delighted to get even […]
An Irresistible Format for Long Profiles
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonEvery once in awhile, you need to do a long profile — a new president, famous alums at the zenith of their careers, a big donor (gulp). If you’ve got a profile that’s 2,000 words long or longer, how do you keep people engaged? Watch the video to learn a simple approach that you can steal […]