Over the years, I’ve talked a lot about how to craft stories that are valuable for your institution. I’ve shared details on writing stories for your publication on strategic plans, on campaigns, and on new leadership. I’ve talked about some of the ways to make those big-deal profiles — even the ones that you’re dreading — compelling. These stories […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-10-12 10:55:462021-09-12 11:03:28Do you have a million-dollar magazine?
Without exception, the winners of CASE’s Robert Sibley Magazine of the Year are gorgeous and well written. But this year’s winner was something I’ve never seen before: short! In a tight 28 pages, SF State Magazine is as ambitious as any magazine out there, and it accomplishes as much as many publications twice that length. To find […]
In the spring of 2020, many print alumni mags came to a screeching halt. Colleges cut and combined issues. Some moved their publications exclusively to digital platforms. What was the impact? Recently, I talked to Lindsay Sherman, senior editor and writer at McDaniel College, a small private liberal arts college in Westminster, Md. She and her […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-08-14 13:05:292021-08-14 13:05:29The lessons of a print alumni magazine hiatus — with numbers
In a recent newsletter, I linked to a summary from the CASE Alumni Magazine Reader Survey, which shared lots of data from the 192 institutions that had used the tool. Among the numbers that caught my attention: 87 percent of alumni magazines have an online version of the magazine as well as a print magazine. (No word […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-07-12 20:55:532021-06-28 21:00:01Is it time to ditch your alumni magazine website?
If you’ve read my work for awhile, you know that I love story packaging: quizzes and Q&As, infographics and annotations, timelines and lists. But do you know what storytelling format to use when? Sure, you know that your 100th anniversary package should probably include a timeline. But should that profile be a Q&A, an as-told-to, or a straight […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-06-12 20:43:292021-06-28 20:48:04Are you making this common mistake with your storytelling?
Do you have a million-dollar magazine?
/in Uncategorized /by Erin PetersonOver the years, I’ve talked a lot about how to craft stories that are valuable for your institution. I’ve shared details on writing stories for your publication on strategic plans, on campaigns, and on new leadership. I’ve talked about some of the ways to make those big-deal profiles — even the ones that you’re dreading — compelling. These stories […]
‘I wouldn’t want more pages’: The 28-page Sibley winner
/in Uncategorized /by Erin PetersonWithout exception, the winners of CASE’s Robert Sibley Magazine of the Year are gorgeous and well written. But this year’s winner was something I’ve never seen before: short! In a tight 28 pages, SF State Magazine is as ambitious as any magazine out there, and it accomplishes as much as many publications twice that length. To find […]
The lessons of a print alumni magazine hiatus — with numbers
/in Uncategorized /by Erin PetersonIn the spring of 2020, many print alumni mags came to a screeching halt. Colleges cut and combined issues. Some moved their publications exclusively to digital platforms. What was the impact? Recently, I talked to Lindsay Sherman, senior editor and writer at McDaniel College, a small private liberal arts college in Westminster, Md. She and her […]
Is it time to ditch your alumni magazine website?
/in Uncategorized /by Erin PetersonIn a recent newsletter, I linked to a summary from the CASE Alumni Magazine Reader Survey, which shared lots of data from the 192 institutions that had used the tool. Among the numbers that caught my attention: 87 percent of alumni magazines have an online version of the magazine as well as a print magazine. (No word […]
Are you making this common mistake with your storytelling?
/in Uncategorized /by Erin PetersonIf you’ve read my work for awhile, you know that I love story packaging: quizzes and Q&As, infographics and annotations, timelines and lists. But do you know what storytelling format to use when? Sure, you know that your 100th anniversary package should probably include a timeline. But should that profile be a Q&A, an as-told-to, or a straight […]