In a recent newsletter, I linked to a summary from the CASE Alumni Magazine Reader Survey, which shared lots of data from the 192 institutions that had used the tool. Among the numbers that caught my attention: 87 percent of alumni magazines have an online version of the magazine as well as a print magazine. (No word […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-07-12 20:55:532021-06-28 21:00:01Is it time to ditch your alumni magazine website?
If you’ve read my work for awhile, you know that I love story packaging: quizzes and Q&As, infographics and annotations, timelines and lists. But do you know what storytelling format to use when? Sure, you know that your 100th anniversary package should probably include a timeline. But should that profile be a Q&A, an as-told-to, or a straight […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-06-12 20:43:292021-06-28 20:48:04Are you making this common mistake with your storytelling?
Is it time for your publication to hire a sensitivity reader? MAYBE! Today, I want to share what this experience looked like for Shay Moser, managing editor of W. P. Carey magazine, In this interview, she shares what prompted her decision, how she integrated the work into her process, pricing and timing details, and the larger lessons […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-05-10 19:38:002021-06-28 20:55:49What one alumni magazine editor learned when she hired a sensitivity reader
I love talking to editors about their story development processes for their magazines. I’m particularly interested in the ways they work on their feature wells. After all, a print magazine is a school’s flagship communications tool for alumni. It’s often one of the most time-consuming and expensive communications tools, too. In a magazine, the feature […]
Last summer, I gobbled up Rodham, the alternate-universe story of Hillary Clinton written by one of my literary favorites, Curtis Sittenfeld. A line that stood out to me was when the fictional version of Hillary sends her brother a sports-related text: “This season does seem promising, but I’m trying not to get my hopes up.” […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-02-11 18:55:212021-02-11 18:56:22Do you follow the Rodham Rule for higher ed writing?
Is it time to ditch your alumni magazine website?
/in Uncategorized /by Erin PetersonIn a recent newsletter, I linked to a summary from the CASE Alumni Magazine Reader Survey, which shared lots of data from the 192 institutions that had used the tool. Among the numbers that caught my attention: 87 percent of alumni magazines have an online version of the magazine as well as a print magazine. (No word […]
Are you making this common mistake with your storytelling?
/in Uncategorized /by Erin PetersonIf you’ve read my work for awhile, you know that I love story packaging: quizzes and Q&As, infographics and annotations, timelines and lists. But do you know what storytelling format to use when? Sure, you know that your 100th anniversary package should probably include a timeline. But should that profile be a Q&A, an as-told-to, or a straight […]
What one alumni magazine editor learned when she hired a sensitivity reader
/in Uncategorized /by Erin PetersonIs it time for your publication to hire a sensitivity reader? MAYBE! Today, I want to share what this experience looked like for Shay Moser, managing editor of W. P. Carey magazine, In this interview, she shares what prompted her decision, how she integrated the work into her process, pricing and timing details, and the larger lessons […]
Feature well chaos? Try this.
/in Uncategorized /by Erin PetersonI love talking to editors about their story development processes for their magazines. I’m particularly interested in the ways they work on their feature wells. After all, a print magazine is a school’s flagship communications tool for alumni. It’s often one of the most time-consuming and expensive communications tools, too. In a magazine, the feature […]
Do you follow the Rodham Rule for higher ed writing?
/in Uncategorized /by Erin PetersonLast summer, I gobbled up Rodham, the alternate-universe story of Hillary Clinton written by one of my literary favorites, Curtis Sittenfeld. A line that stood out to me was when the fictional version of Hillary sends her brother a sports-related text: “This season does seem promising, but I’m trying not to get my hopes up.” […]