Headlines have always been my kryptonite. I love working on story leads, kickers, and transitions. But headlines? Sure, I know there are some people who can spin a thousand clever headlines from a simple story summary (I’m looking at you, smarty pantses on the CUE forum who always come to the rescue when people ask […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-09-09 22:20:032019-09-09 22:20:17Don’t Make The Exact Same Headline Mistakes That I Did :(
The school year is just starting to ramp up for many of us, and the slower pace of summer is all but done. I know you’re busy! So let’s get straight to it. Here’s what my team and I have been up to: Schools love to perform well on all of those high stakes rankings, […]
The other day, I was listening to an interview podcast on a run, and the guest said something that literally stopped me in my tracks. She was talking about her background, and she paused over her college education. Here’s what she said: “I think I got a pretty nice education at [my university]. It wasn’t […]
One of my favorite things to do every year is talk to the winner of the Sibley Magazine of the Year. This year, I was thrilled to talk to Maria Henson, who is editor of the knockout Wake Forest Magazine, a three-times a year publication for alumni. Henson, a 1982 Wake Forest alum, has been at the […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-08-06 15:51:292019-08-06 15:51:55“I Wanted A Magazine That Would Make People Say, ‘I Don’t Want To Throw It Away.’”
We’ve had a busy summer here at Capstone HQ, but we took some time to put together an update with what we’ve been up to. Enjoy! First, here are a few stories the Capstone team has worked on: Here’s a Kent State alum who built a tie business with his young son in mind. What […]
Don’t Make The Exact Same Headline Mistakes That I Did :(
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonHeadlines have always been my kryptonite. I love working on story leads, kickers, and transitions. But headlines? Sure, I know there are some people who can spin a thousand clever headlines from a simple story summary (I’m looking at you, smarty pantses on the CUE forum who always come to the rescue when people ask […]
Improve Magazine Metrics, Master Email Blasts, And More
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonThe school year is just starting to ramp up for many of us, and the slower pace of summer is all but done. I know you’re busy! So let’s get straight to it. Here’s what my team and I have been up to: Schools love to perform well on all of those high stakes rankings, […]
Humans, Not Heroes
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonThe other day, I was listening to an interview podcast on a run, and the guest said something that literally stopped me in my tracks. She was talking about her background, and she paused over her college education. Here’s what she said: “I think I got a pretty nice education at [my university]. It wasn’t […]
“I Wanted A Magazine That Would Make People Say, ‘I Don’t Want To Throw It Away.’”
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonOne of my favorite things to do every year is talk to the winner of the Sibley Magazine of the Year. This year, I was thrilled to talk to Maria Henson, who is editor of the knockout Wake Forest Magazine, a three-times a year publication for alumni. Henson, a 1982 Wake Forest alum, has been at the […]
Better Transcriptions, Grumpy Alumni, And Video Quick Hits
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonWe’ve had a busy summer here at Capstone HQ, but we took some time to put together an update with what we’ve been up to. Enjoy! First, here are a few stories the Capstone team has worked on: Here’s a Kent State alum who built a tie business with his young son in mind. What […]