When this issue of Esquire landed in my mailbox in 2009, it was weird enough and special enough that I stashed it with a stack of my favorite magazines. The QR code that Robert Downey Jr. was drawing attention to was so foreign to most people’s experiences at that point that Esquire included a five-step […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-10-30 19:00:152023-11-08 19:11:08Use QR Codes More Effectively In Your Print Alumni Magazine
It’s no secret that I love print alumni magazines. But your team communicates with your school’s alums and larger community in lots of different ways. New platforms and opportunities — Threads, Bluesky, Mastodon — are popping up all the time. So is your print magazine really necessary? And if so, how should it do things […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-09-25 11:44:452023-10-01 11:49:37Should this be in print? A handy guide.
I admit it: I’m a magazine maximalist. I love figuring out ways to take a good magazine all the way up to 11. I obsess about this stuff! I always think it’s worth it to spend the extra time to make every word, every image, and every story earn its way into your magazine’s […]
Let’s start with the stat: CASE research published in 2020 found that print magazines are tied with email as the most effective channel for reaching alumni and donors. Alums value it more than social media, more than in-person events, and more than your website. Good job, print! Not bad for a medium that everyone says […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-07-28 19:55:252023-07-28 19:55:25The Unintentional Process That Is Devaluing Your Magazine
Many years ago, when I was just starting out in alumni magazines, I was on campus to cover a few reunion activities for a story. As I chatted with some of the attendees about the work I was doing, an alum mentioned that he thought alumni magazines were really valuable — for his high school […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-06-24 19:42:452023-07-28 19:46:4913 Ways Of Looking At Your Magazine
Use QR Codes More Effectively In Your Print Alumni Magazine
/in Uncategorized /by Erin PetersonWhen this issue of Esquire landed in my mailbox in 2009, it was weird enough and special enough that I stashed it with a stack of my favorite magazines. The QR code that Robert Downey Jr. was drawing attention to was so foreign to most people’s experiences at that point that Esquire included a five-step […]
Should this be in print? A handy guide.
/in Uncategorized /by Erin PetersonIt’s no secret that I love print alumni magazines. But your team communicates with your school’s alums and larger community in lots of different ways. New platforms and opportunities — Threads, Bluesky, Mastodon — are popping up all the time. So is your print magazine really necessary? And if so, how should it do things […]
What’s On Your Alumni Magazine’s “Not-To-Do” List?
/in Uncategorized /by Erin PetersonI admit it: I’m a magazine maximalist. I love figuring out ways to take a good magazine all the way up to 11. I obsess about this stuff! I always think it’s worth it to spend the extra time to make every word, every image, and every story earn its way into your magazine’s […]
The Unintentional Process That Is Devaluing Your Magazine
/in Uncategorized /by Erin PetersonLet’s start with the stat: CASE research published in 2020 found that print magazines are tied with email as the most effective channel for reaching alumni and donors. Alums value it more than social media, more than in-person events, and more than your website. Good job, print! Not bad for a medium that everyone says […]
13 Ways Of Looking At Your Magazine
/in Uncategorized /by Erin PetersonMany years ago, when I was just starting out in alumni magazines, I was on campus to cover a few reunion activities for a story. As I chatted with some of the attendees about the work I was doing, an alum mentioned that he thought alumni magazines were really valuable — for his high school […]