Is it time for your publication to hire a sensitivity reader? MAYBE! Today, I want to share what this experience looked like for Shay Moser, managing editor of W. P. Carey magazine, In this interview, she shares what prompted her decision, how she integrated the work into her process, pricing and timing details, and the larger lessons […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-05-10 19:38:002021-05-10 19:38:00What one alumni magazine editor learned when she hired a sensitivity reader
I love talking to editors about their story development processes for their magazines. I’m particularly interested in the ways they work on their feature wells. After all, a print magazine is a school’s flagship communications tool for alumni. It’s often one of the most time-consuming and expensive communications tools, too. In a magazine, the feature […]
Last summer, I gobbled up Rodham, the alternate-universe story of Hillary Clinton written by one of my literary favorites, Curtis Sittenfeld. A line that stood out to me was when the fictional version of Hillary sends her brother a sports-related text: “This season does seem promising, but I’m trying not to get my hopes up.” […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-02-11 18:55:212021-02-11 18:56:22Do you follow the Rodham Rule for higher ed writing?
First, let’s state the obvious: most schools made dramatic changes during the early weeks of the pandemic that weren’t based on in-depth analysis. This isn’t a criticism! The changes were an immediate response to an unprecedented crisis. Communications teams slashed costs, cut the number of issues in their magazine or trimmed pages. Some went entirely […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-01-08 16:38:432021-01-08 16:38:43The essential question to ask before making big magazine changes
I made my first set of annual predictions last year. Were they good? Were they terrible? I mean, the assumptions didn’t include a pandemic, that’s for sure. Will 2021 bring the same kind of chaos? There’s still plenty of uncertainty, but based on what I’m hearing from clients and newsletter subscribers, here are some of […]
What one alumni magazine editor learned when she hired a sensitivity reader
/in Uncategorized /by Erin PetersonIs it time for your publication to hire a sensitivity reader? MAYBE! Today, I want to share what this experience looked like for Shay Moser, managing editor of W. P. Carey magazine, In this interview, she shares what prompted her decision, how she integrated the work into her process, pricing and timing details, and the larger lessons […]
Feature well chaos? Try this.
/in Uncategorized /by Erin PetersonI love talking to editors about their story development processes for their magazines. I’m particularly interested in the ways they work on their feature wells. After all, a print magazine is a school’s flagship communications tool for alumni. It’s often one of the most time-consuming and expensive communications tools, too. In a magazine, the feature […]
Do you follow the Rodham Rule for higher ed writing?
/in Uncategorized /by Erin PetersonLast summer, I gobbled up Rodham, the alternate-universe story of Hillary Clinton written by one of my literary favorites, Curtis Sittenfeld. A line that stood out to me was when the fictional version of Hillary sends her brother a sports-related text: “This season does seem promising, but I’m trying not to get my hopes up.” […]
The essential question to ask before making big magazine changes
/in Uncategorized /by Erin PetersonFirst, let’s state the obvious: most schools made dramatic changes during the early weeks of the pandemic that weren’t based on in-depth analysis. This isn’t a criticism! The changes were an immediate response to an unprecedented crisis. Communications teams slashed costs, cut the number of issues in their magazine or trimmed pages. Some went entirely […]
4 predictions for alumni magazines in 2021
/in Uncategorized /by Erin PetersonI made my first set of annual predictions last year. Were they good? Were they terrible? I mean, the assumptions didn’t include a pandemic, that’s for sure. Will 2021 bring the same kind of chaos? There’s still plenty of uncertainty, but based on what I’m hearing from clients and newsletter subscribers, here are some of […]