Over the course of my career, I’ve done thousands of interviews. I’ve talked to people who have never been interviewed for a story to folks who spend many of their days talking to the media. Over the years, I’ve gotten a handful of questions and requests again and again (and again) during these interviews. If […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-07-27 17:15:482022-07-27 17:15:48Interview “code words” — and what they really mean
A few years ago, I published a newsletter about three common alumni magazine myths that you should ignore. But there aren’t just three. I continue to collect them and categorize them, because I’m interested in why we end up believing certain things about our publications that aren’t true. Sometimes, our beliefs are actively harmful to […]
Let’s talk about crowdsourced storytelling. The premise is simple: you throw a question or a prompt to your readers. You wait for some incredible responses to roll in, throw them all together, and voila, an instant, free story. Right? If you’ve ever done a crowdsourced story, you know the promise that I’ve described above is…not reality. […]
A few months ago, I was flipping through a stack of alumni magazines and I came across an arresting two-page photo spread in Holy Cross Magazine. The mystery photo had a caption that asked alumni to help identify the people in the image and share any additional relevant details. (Side note: Am I getting your magazine? If not, put me […]
Over the years, I’ve gotten many questions from editors about how to bring the stories from their print magazines to a wider audience. From social media posts to dedicated magazine websites to email blasts, there are lots of ways to think about bringing a print story to new eyes. Today I want to talk about […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-03-09 15:04:202022-03-09 15:04:20Extend the reach of your print alumni magazine stories with this technique
Interview “code words” — and what they really mean
/in Uncategorized /by Erin PetersonOver the course of my career, I’ve done thousands of interviews. I’ve talked to people who have never been interviewed for a story to folks who spend many of their days talking to the media. Over the years, I’ve gotten a handful of questions and requests again and again (and again) during these interviews. If […]
Do these alumni magazine myths trip you up?
/in Uncategorized /by Erin PetersonA few years ago, I published a newsletter about three common alumni magazine myths that you should ignore. But there aren’t just three. I continue to collect them and categorize them, because I’m interested in why we end up believing certain things about our publications that aren’t true. Sometimes, our beliefs are actively harmful to […]
Your 5-step plan for crowdsourced alumni magazine storytelling
/in Uncategorized /by Erin PetersonLet’s talk about crowdsourced storytelling. The premise is simple: you throw a question or a prompt to your readers. You wait for some incredible responses to roll in, throw them all together, and voila, an instant, free story. Right? If you’ve ever done a crowdsourced story, you know the promise that I’ve described above is…not reality. […]
Improve alumni magazine engagement with this mystery photo playbook
/in Uncategorized /by Erin PetersonA few months ago, I was flipping through a stack of alumni magazines and I came across an arresting two-page photo spread in Holy Cross Magazine. The mystery photo had a caption that asked alumni to help identify the people in the image and share any additional relevant details. (Side note: Am I getting your magazine? If not, put me […]
Extend the reach of your print alumni magazine stories with this technique
/in Uncategorized /by Erin PetersonOver the years, I’ve gotten many questions from editors about how to bring the stories from their print magazines to a wider audience. From social media posts to dedicated magazine websites to email blasts, there are lots of ways to think about bringing a print story to new eyes. Today I want to talk about […]