I was delighted to talk to this year’s Sibley-winning editor: Joe Wakelee-Lynch. Joe is editor of LMU Magazine from Loyola Marymount University in Los Angeles. The magazine is gorgeous and ambitious and singular. (You can read the report from judges here.) Joe has been with the university since 2006, and the story topics and approaches reflect […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-10-19 18:18:322020-10-19 18:59:42'Every Page Should Make An Attempt To Draw Attention.'
Recently, I was talking with a client about a major feature project that used a lot of institutional VIPs as sources, and I brought up my source approval process.“Wait,” she said. “You do an approval process for every source? On every story?” via GIPHY Yep. Want to skip straight to the exact source-approval template I use, complete […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-09-30 18:11:462020-09-30 18:11:46Why I love source approvals (and a template to do them flawlessly)
One of my favorite things to do every year is talk to the winner of the Sibley Magazine of the Year. This year, I was thrilled to talk to Maria Henson, who is editor of the knockout Wake Forest Magazine, a three-times a year publication for alumni. Henson, a 1982 Wake Forest alum, has been at the […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-09-17 16:00:362020-09-17 16:00:36'I Wanted A Magazine That Would Make People Say, "I Don’t Want To Throw It Away." '
Years ago, when I first started interviewing folks for alumni magazines, I could not have been more terrible at asking questions. Once, while interviewing a recent grad whose short stories had been widely praised, I asked the following “question.” “I read that your work has been compared to Italo Calvino’s. That must be pretty cool.” […]
I’ve heard from many of you that you’ll be taking your magazine digital for one or more issues. While it definitely saves money on printing and mailing costs, it will also likely require some dramatic shifts in your editorial priorities. You can no longer literally “push” the publication into your readers’ hands A move online typically […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-08-12 05:35:112020-08-12 12:19:13Mag going digital? Here's how to get readers to click
‘Every Page Should Make An Attempt To Draw Attention.’
/0 Comments/in Uncategorized /by Erin PetersonI was delighted to talk to this year’s Sibley-winning editor: Joe Wakelee-Lynch. Joe is editor of LMU Magazine from Loyola Marymount University in Los Angeles. The magazine is gorgeous and ambitious and singular. (You can read the report from judges here.) Joe has been with the university since 2006, and the story topics and approaches reflect […]
Why I love source approvals (and a template to do them flawlessly)
/0 Comments/in Uncategorized /by Erin PetersonRecently, I was talking with a client about a major feature project that used a lot of institutional VIPs as sources, and I brought up my source approval process.“Wait,” she said. “You do an approval process for every source? On every story?” via GIPHY Yep. Want to skip straight to the exact source-approval template I use, complete […]
‘I Wanted A Magazine That Would Make People Say, “I Don’t Want To Throw It Away.” ‘
/0 Comments/in Uncategorized /by Erin PetersonOne of my favorite things to do every year is talk to the winner of the Sibley Magazine of the Year. This year, I was thrilled to talk to Maria Henson, who is editor of the knockout Wake Forest Magazine, a three-times a year publication for alumni. Henson, a 1982 Wake Forest alum, has been at the […]
Interview Fundamentals: 3 Perfect Questions
/0 Comments/in Uncategorized /by Erin PetersonYears ago, when I first started interviewing folks for alumni magazines, I could not have been more terrible at asking questions. Once, while interviewing a recent grad whose short stories had been widely praised, I asked the following “question.” “I read that your work has been compared to Italo Calvino’s. That must be pretty cool.” […]
Mag going digital? Here’s how to get readers to click
/0 Comments/in Uncategorized /by Erin PetersonI’ve heard from many of you that you’ll be taking your magazine digital for one or more issues. While it definitely saves money on printing and mailing costs, it will also likely require some dramatic shifts in your editorial priorities. You can no longer literally “push” the publication into your readers’ hands A move online typically […]