Every year, your school likely invests six figures to produce, print, and mail your alumni magazine. You and your team spend thousands of hours on it. Hopefully, you’re really proud of it! But it’s time to ask what might be a really sobering question. Would your alumni pay for it? If you had to put […]
It’s no secret that many of us spend a ton of time on social media. Your school is likely investing serious resources to engineer posts that grab an audience’s attention while they’re there. Me. :( Social media’s speed and ubiquity give it big advantages over quarterly (or even less frequent) alumni magazines. And yet. If you’re […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2018-12-20 18:30:132018-12-20 18:34:503 things your magazine does better than social media
A few years ago, my family and I paid movers $23 an hour to move all of the furniture from our little starter house to our new place. Last summer, we paid a stager $250 an hour (that’s not a typo) to move the exact same furniture around in our living and dining room. We […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2018-12-05 18:40:532018-12-05 20:54:29Two types of creative help – which is right for you?
Are you stuck in a creative rut? Interested in finding a new way to write better profiles? Want to know the exact words that you might be saying to your writers that are driving them crazy? Read on! First, here’s what’s been happening at Capstone this fall. I’m thrilled to announce that two stories I […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2018-11-14 17:58:282018-11-14 17:59:02Amazing profiles in 50 words or fewer? Here's how.
Today, I’m excited to share an interview I did with the editor of George Washington University’s alumni magazine, Danny Freedman. He talked about what went into the planning for GW Magazine, how he and his team approach their stories differently than those at other alumni and university magazines, and what advice he has for others […]
Is your alumni magazine worth paying for?
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonEvery year, your school likely invests six figures to produce, print, and mail your alumni magazine. You and your team spend thousands of hours on it. Hopefully, you’re really proud of it! But it’s time to ask what might be a really sobering question. Would your alumni pay for it? If you had to put […]
3 things your magazine does better than social media
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonIt’s no secret that many of us spend a ton of time on social media. Your school is likely investing serious resources to engineer posts that grab an audience’s attention while they’re there. Me. :( Social media’s speed and ubiquity give it big advantages over quarterly (or even less frequent) alumni magazines. And yet. If you’re […]
Two types of creative help – which is right for you?
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonA few years ago, my family and I paid movers $23 an hour to move all of the furniture from our little starter house to our new place. Last summer, we paid a stager $250 an hour (that’s not a typo) to move the exact same furniture around in our living and dining room. We […]
Amazing profiles in 50 words or fewer? Here’s how.
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonAre you stuck in a creative rut? Interested in finding a new way to write better profiles? Want to know the exact words that you might be saying to your writers that are driving them crazy? Read on! First, here’s what’s been happening at Capstone this fall. I’m thrilled to announce that two stories I […]
An insider’s guide to creating a killer theme issue
/0 Comments/in Alumni Magazines, Editors, Freelancers, Writers /by Erin PetersonToday, I’m excited to share an interview I did with the editor of George Washington University’s alumni magazine, Danny Freedman. He talked about what went into the planning for GW Magazine, how he and his team approach their stories differently than those at other alumni and university magazines, and what advice he has for others […]