There’s no question that times are tough for higher ed these days. Some colleges are closing their doors for good. Others are mapping out layoffs, furloughs, and other drastic cuts. What happens this fall? It’s anybody’s guess. In the midst of these big changes, your magazine might be on the chopping block. At the very […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-05-06 18:40:092020-05-11 18:43:26How Does A Print Magazine "Earn Its Keep" Right Now? Here Are 3 Ideas.
What does your audience actually want to read these days? What stories can you tell that will feel like a welcome shift from the daily deluge of bad news? These are questions a lot of schools are asking right now. It’s not just that we don’t want stories to feel stale when they arrive on readers’ […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-04-22 18:38:292020-05-11 18:42:54The Exact 3 Messages To Share With Your Alumni Readers Right Now
Last December, before everything got terrible, I groused privately to some friends that 2020 was going to be a year of bad headlines. I was already seeing a slew of “2020 Vision” stories, and I was pretty sure I’d see a million more. Obviously, that seems like a petty concern right now. (Hindsight is ALSO […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-04-21 02:42:372020-05-11 18:43:35A PSA On That COVID-19 Headline You Want To Use + Should Your Mag Go Online?
Recently, a Capstone client shipped a story back with a note to change the piece’s introduction. Written in pre-coronavirus times, the opening paragraphs felt glib. You might be experiencing something similar as you work through your editorial lineups. This concern isn’t likely to go away in your upcoming issue or the one after that. You’re going […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-04-13 16:37:352020-04-13 16:37:35Avoid A Tone-Deaf Story. Here’s One To Try.
As you plan your institution’s COVID-19 coverage, here are some of the things we’re telling schools to think about for their upcoming issues. 1. You might miss your deadline. That’s okay. This is painful for me to say, because I am an anxious deadline meet-er. But let’s just be clear about the situation we’re in: […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-04-13 16:28:032020-04-13 16:37:53COVID-19 Coverage: They Won’t Remember Late. They Will Remember Bad.
How Does A Print Magazine “Earn Its Keep” Right Now? Here Are 3 Ideas.
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonThere’s no question that times are tough for higher ed these days. Some colleges are closing their doors for good. Others are mapping out layoffs, furloughs, and other drastic cuts. What happens this fall? It’s anybody’s guess. In the midst of these big changes, your magazine might be on the chopping block. At the very […]
The Exact 3 Messages To Share With Your Alumni Readers Right Now
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonWhat does your audience actually want to read these days? What stories can you tell that will feel like a welcome shift from the daily deluge of bad news? These are questions a lot of schools are asking right now. It’s not just that we don’t want stories to feel stale when they arrive on readers’ […]
A PSA On That COVID-19 Headline You Want To Use + Should Your Mag Go Online?
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonLast December, before everything got terrible, I groused privately to some friends that 2020 was going to be a year of bad headlines. I was already seeing a slew of “2020 Vision” stories, and I was pretty sure I’d see a million more. Obviously, that seems like a petty concern right now. (Hindsight is ALSO […]
Avoid A Tone-Deaf Story. Here’s One To Try.
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonRecently, a Capstone client shipped a story back with a note to change the piece’s introduction. Written in pre-coronavirus times, the opening paragraphs felt glib. You might be experiencing something similar as you work through your editorial lineups. This concern isn’t likely to go away in your upcoming issue or the one after that. You’re going […]
COVID-19 Coverage: They Won’t Remember Late. They Will Remember Bad.
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonAs you plan your institution’s COVID-19 coverage, here are some of the things we’re telling schools to think about for their upcoming issues. 1. You might miss your deadline. That’s okay. This is painful for me to say, because I am an anxious deadline meet-er. But let’s just be clear about the situation we’re in: […]