I’m hearing so much from everyone about the coronavirus coverage on your campus! Thank you for sharing your stories with me. 1. Feedback and questions about coronavirus magazine coverage I want to share a few responses I got to my newsletter about coronavirus coverage. (If you missed it, it’s here.) First, here’s a note from Kirstin […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-03-29 17:58:132020-04-01 16:32:49More COVID-19 advice, fix the worst page of your mag, and a work-from-home tip
To say our lives have been upended over the past couple weeks is an understatement. As I write this, my kids — who have at least the next 20 days without school — are acting roughly like this: Lots of us are trying to figure out how to think about coronavirus storytelling for our magazines, […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-03-19 16:21:252020-03-19 16:22:02Consider this template for your magazine's COVID-19 storytelling
When I was just starting out in alumni magazines, one of the things that was drilled into my head was the importance of doing stories that only your institution could do. But what does that mean, exactly? Does it mean featuring stories that include only faculty and alumni from your institution? (Sometimes, yes.) Does it […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-03-13 15:04:462020-03-13 15:06:20Case Study: How To Do A Story Only You Can Do
One of the challenges editors tell me that they face is turning a broad topic into a clear, focused story that their audience wants to read. How do you go from a big idea to an angle or approach that feels compelling and fresh? I want to show you how Capstone thinks about this process and […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-01-24 18:57:212020-01-24 18:58:00Behind-The-Scenes: How To Hone A Broad Topic To Create A Killer Story
My team and I work on a lot of magazine consulting projects these days, and there are many things that we hear again and again as we work with clients. They worry that their magazines don’t feel fresh. They feel stuck. They feel constrained by their templates, their time, their administrative mandates. They’re tired of doing the […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-12-18 11:00:402020-01-24 18:54:28How to make 2020 your big swing year
More COVID-19 advice, fix the worst page of your mag, and a work-from-home tip
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonI’m hearing so much from everyone about the coronavirus coverage on your campus! Thank you for sharing your stories with me. 1. Feedback and questions about coronavirus magazine coverage I want to share a few responses I got to my newsletter about coronavirus coverage. (If you missed it, it’s here.) First, here’s a note from Kirstin […]
Consider this template for your magazine’s COVID-19 storytelling
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonTo say our lives have been upended over the past couple weeks is an understatement. As I write this, my kids — who have at least the next 20 days without school — are acting roughly like this: Lots of us are trying to figure out how to think about coronavirus storytelling for our magazines, […]
Case Study: How To Do A Story Only You Can Do
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications, Uncategorized /by Erin PetersonWhen I was just starting out in alumni magazines, one of the things that was drilled into my head was the importance of doing stories that only your institution could do. But what does that mean, exactly? Does it mean featuring stories that include only faculty and alumni from your institution? (Sometimes, yes.) Does it […]
Behind-The-Scenes: How To Hone A Broad Topic To Create A Killer Story
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonOne of the challenges editors tell me that they face is turning a broad topic into a clear, focused story that their audience wants to read. How do you go from a big idea to an angle or approach that feels compelling and fresh? I want to show you how Capstone thinks about this process and […]
How to make 2020 your big swing year
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonMy team and I work on a lot of magazine consulting projects these days, and there are many things that we hear again and again as we work with clients. They worry that their magazines don’t feel fresh. They feel stuck. They feel constrained by their templates, their time, their administrative mandates. They’re tired of doing the […]