A few months ago, I was flipping through a stack of alumni magazines and I came across an arresting two-page photo spread in Holy Cross Magazine. The mystery photo had a caption that asked alumni to help identify the people in the image and share any additional relevant details. (Side note: Am I getting your magazine? If not, put me […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-04-16 16:27:232022-05-16 16:30:34Improve your alumni magazine engagement with this mystery photo playbook
Over the years, I’ve gotten many questions from editors about how to bring the stories from their print magazines to a wider audience. From social media posts to dedicated magazine websites to email blasts, there are lots of ways to think about bringing a print story to new eyes. Today I want to talk about […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-03-09 15:04:202022-03-09 15:04:20Extend the reach of your print alumni magazine stories with this technique
Each December, I share my predictions for print alumni magazines in the coming year. To say these past couple years have been more unpredictable than most is an understatement! Still, over the past 12 months, I’ve spent countless hours studying your magazines. I’ve talked to dozens of you about what you’re thinking about and worried […]
Over the past couple years, print magazines have gone through the wringer. Many schools have trimmed pages from their publications, decreased their frequency, or put them on hiatus. (You can see the report I published on this trend here.) But that wasn’t the case for Barry University, a private Catholic institution in Miami. Recently, they […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-12-03 21:03:292021-12-03 21:03:29Here’s why one school is launching a print alumni magazine now
Today, I’m excited to share some really cool anniversary issues — including some of the behind-the-scenes stories about their development and what makes them tick. I hope you can adapt some of these ideas for your own anniversary projects, whatever the size. 1. Find a flexible, meaningful concept to organize your storytelling. Last year, I […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-11-13 15:30:082021-11-13 15:30:08How to make your anniversary issue shine
Improve your alumni magazine engagement with this mystery photo playbook
/in Uncategorized /by Erin PetersonA few months ago, I was flipping through a stack of alumni magazines and I came across an arresting two-page photo spread in Holy Cross Magazine. The mystery photo had a caption that asked alumni to help identify the people in the image and share any additional relevant details. (Side note: Am I getting your magazine? If not, put me […]
Extend the reach of your print alumni magazine stories with this technique
/in Uncategorized /by Erin PetersonOver the years, I’ve gotten many questions from editors about how to bring the stories from their print magazines to a wider audience. From social media posts to dedicated magazine websites to email blasts, there are lots of ways to think about bringing a print story to new eyes. Today I want to talk about […]
My 2022 Predictions For Your Print Alumni Magazine
/in Uncategorized /by Erin PetersonEach December, I share my predictions for print alumni magazines in the coming year. To say these past couple years have been more unpredictable than most is an understatement! Still, over the past 12 months, I’ve spent countless hours studying your magazines. I’ve talked to dozens of you about what you’re thinking about and worried […]
Here’s why one school is launching a print alumni magazine now
/in Uncategorized /by Erin PetersonOver the past couple years, print magazines have gone through the wringer. Many schools have trimmed pages from their publications, decreased their frequency, or put them on hiatus. (You can see the report I published on this trend here.) But that wasn’t the case for Barry University, a private Catholic institution in Miami. Recently, they […]
How to make your anniversary issue shine
/in Uncategorized /by Erin PetersonToday, I’m excited to share some really cool anniversary issues — including some of the behind-the-scenes stories about their development and what makes them tick. I hope you can adapt some of these ideas for your own anniversary projects, whatever the size. 1. Find a flexible, meaningful concept to organize your storytelling. Last year, I […]