Over the past few years, I’ve learned it’s a fool’s errand to make predictions for the coming year. At the end of 2019, for example, I shared everything I felt certain the following months would hold for print alumni magazines. But 2020 had a few other ideas. Then 2021 and 2022 added their own unique twists, […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-01-05 19:57:042023-01-05 19:57:47Make this year the best yet for your print alumni magazine
A couple months ago, I was in the market for a new bike. After walking aimlessly around the local bicycle shop for a while, I nabbed a sales associate, described what I was looking for, and asked if he could help me narrow my choices. He pulled a few bikes for me, highlighting features that […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-12-08 12:41:052022-12-09 12:45:51Your “reasons to love” story roadmap
For years, I’ve subscribed to the Harvard Business Review. I’ve always loved its gorgeous covers and illustrations, its silky, high-end paper, and the way it made me seem extremely smart when I pulled it out of my bag to read on airplanes. 🤓 So a few years ago, when I got a notice that starting immediately, I’d […]
Today I’m going to sum up 25 years of of my best alumni magazine advice in one post. If you’ve been following me for a while, you probably are familiar with a lot of these ideas. And if not, I hope this will be a quick introduction to the best insights I’ve gleaned from reading […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-10-13 12:20:552022-10-13 12:20:5557 rules that will make your alumni magazine better
Every year, I’m thrilled to be able to talk to the editor of CASE’s Robert Sibley Magazine of the Year, and this year is no exception. Milton Academy’s Milton magazine, edited by Sarah Abrams, is 2022’s winner. It’s a beauty! Every winning publication is a little different, and one particularly notable detail about Milton magazine is that it’s the first […]
Make this year the best yet for your print alumni magazine
/in Uncategorized /by Erin PetersonOver the past few years, I’ve learned it’s a fool’s errand to make predictions for the coming year. At the end of 2019, for example, I shared everything I felt certain the following months would hold for print alumni magazines. But 2020 had a few other ideas. Then 2021 and 2022 added their own unique twists, […]
Your “reasons to love” story roadmap
/in Uncategorized /by Erin PetersonA couple months ago, I was in the market for a new bike. After walking aimlessly around the local bicycle shop for a while, I nabbed a sales associate, described what I was looking for, and asked if he could help me narrow my choices. He pulled a few bikes for me, highlighting features that […]
Optimize your print alumni magazine’s mailing list
/in Uncategorized /by Erin PetersonFor years, I’ve subscribed to the Harvard Business Review. I’ve always loved its gorgeous covers and illustrations, its silky, high-end paper, and the way it made me seem extremely smart when I pulled it out of my bag to read on airplanes. 🤓 So a few years ago, when I got a notice that starting immediately, I’d […]
57 rules that will make your alumni magazine better
/in Uncategorized /by Erin PetersonToday I’m going to sum up 25 years of of my best alumni magazine advice in one post. If you’ve been following me for a while, you probably are familiar with a lot of these ideas. And if not, I hope this will be a quick introduction to the best insights I’ve gleaned from reading […]
A history-making Sibley winner
/in Uncategorized /by Erin PetersonEvery year, I’m thrilled to be able to talk to the editor of CASE’s Robert Sibley Magazine of the Year, and this year is no exception. Milton Academy’s Milton magazine, edited by Sarah Abrams, is 2022’s winner. It’s a beauty! Every winning publication is a little different, and one particularly notable detail about Milton magazine is that it’s the first […]