One of the challenges editors tell me that they face is turning a broad topic into a clear, focused story that their audience wants to read. How do you go from a big idea to an angle or approach that feels compelling and fresh? I want to show you how Capstone thinks about this process and […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2020-01-24 18:57:212020-01-24 18:58:00Behind-The-Scenes: How To Hone A Broad Topic To Create A Killer Story
My team and I work on a lot of magazine consulting projects these days, and there are many things that we hear again and again as we work with clients. They worry that their magazines don’t feel fresh. They feel stuck. They feel constrained by their templates, their time, their administrative mandates. They’re tired of doing the […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-12-18 11:00:402020-01-24 18:54:28How to make 2020 your big swing year
Here’s a roundup of some of the most inspiring ideas I’ve seen lately. 1. Learn from this incredible profile. I love the recurring Master Class profile from Fast Company’s print magazine. It’s a beautifully packaged glimpse into an unusual career. The profile above is of Aki Carpenter, a museum exhibit designer known for her work […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-12-11 09:00:282020-01-24 17:57:33Steal these ideas for your publication
1. Aim to delight your readers One of the things I love about great magazines is that they think broadly about what is possible, given their mission and niche. Take, for example the front and back covers of AirBnB Magazine: Edward Hopper gets an update. The brand-published magazine doesn’t publish many ads. In a way, […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-11-20 02:42:032019-11-25 02:45:08How Can You Delight Your Readers?
We’re less than 60 days away from the 2020s! And what better way to focus on what’s ahead than making some predictions? I’ve been reading the alumni magazine tea leaves over the past several months, and here are some of the big shifts and changes that I think we’ll be seeing in alumni magazines coast […]
Behind-The-Scenes: How To Hone A Broad Topic To Create A Killer Story
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonOne of the challenges editors tell me that they face is turning a broad topic into a clear, focused story that their audience wants to read. How do you go from a big idea to an angle or approach that feels compelling and fresh? I want to show you how Capstone thinks about this process and […]
How to make 2020 your big swing year
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonMy team and I work on a lot of magazine consulting projects these days, and there are many things that we hear again and again as we work with clients. They worry that their magazines don’t feel fresh. They feel stuck. They feel constrained by their templates, their time, their administrative mandates. They’re tired of doing the […]
Steal these ideas for your publication
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonHere’s a roundup of some of the most inspiring ideas I’ve seen lately. 1. Learn from this incredible profile. I love the recurring Master Class profile from Fast Company’s print magazine. It’s a beautifully packaged glimpse into an unusual career. The profile above is of Aki Carpenter, a museum exhibit designer known for her work […]
How Can You Delight Your Readers?
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin Peterson1. Aim to delight your readers One of the things I love about great magazines is that they think broadly about what is possible, given their mission and niche. Take, for example the front and back covers of AirBnB Magazine: Edward Hopper gets an update. The brand-published magazine doesn’t publish many ads. In a way, […]
4 Alumni Magazine Predictions for 2020
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonWe’re less than 60 days away from the 2020s! And what better way to focus on what’s ahead than making some predictions? I’ve been reading the alumni magazine tea leaves over the past several months, and here are some of the big shifts and changes that I think we’ll be seeing in alumni magazines coast […]