Don’t waste highly valuable print real estate. Every month, I pick up a few new magazines from the newsstand to see what kind of stories they’re doing, what unique approaches they’re taking, and what I can learn from them. But when I picked up a copy of REI’s Uncommon Path magazine — a beautiful and […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-10-09 15:19:532019-10-10 15:28:04Avoid This Mistake With The Second-Most Valuable Page Of Your Publication
Today I’m excited to explore one piece of “common knowledge” about profile writing that is 100 percent wrong for higher ed communicators. I’ll start the story in one of my favorite places: writers and editors conferences. When I was younger, my favorite part of these conferences were the keynote talks. Amazing writers — Susan Orlean, Jacqui Banaszynski, Malcolm […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-10-02 15:12:102019-10-10 15:19:43How Can You Make Your “Difficult Profiles” Amazing?
Recently, I’ve been reading a *lot* of profiles about incoming college presidents, chancellors, and heads of schools. I have plenty of opinions on these profiles, but they could generally be summed up this way. These new leaders are clear-eyed about the challenges their schools face! They’re ready to listen to their constituents! They’re excited to […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-10-01 15:05:542019-10-10 15:11:45Research That Shows Exactly How To Improve Your Difficult Profiles
When I was an editor at an alumni magazine, one of the most frustrating experiences I dealt with was never knowing whether or not the brilliant story idea I had was going to resonate with readers. Would a story generate lots of congratulations, letters, and other feedback? Or would it barely create a ripple? The […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-09-25 15:04:402019-10-10 15:05:47Will Your Readers Love Your Story? Find Out With A “Performance Pretest.”
Today, I want to focus on the tools I use to help track everything from emails to story ideas to my to-do list. If you’ve been struggling with any of these challenges, these are my best recommendations. Track daily to-dos and deeeeep thoughts with these notebooks and pens. I’m picky about my notebooks […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-09-18 15:51:302019-09-18 15:51:30These tools will make your life better
Avoid This Mistake With The Second-Most Valuable Page Of Your Publication
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications, Uncategorized /by Erin PetersonDon’t waste highly valuable print real estate. Every month, I pick up a few new magazines from the newsstand to see what kind of stories they’re doing, what unique approaches they’re taking, and what I can learn from them. But when I picked up a copy of REI’s Uncommon Path magazine — a beautiful and […]
How Can You Make Your “Difficult Profiles” Amazing?
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonToday I’m excited to explore one piece of “common knowledge” about profile writing that is 100 percent wrong for higher ed communicators. I’ll start the story in one of my favorite places: writers and editors conferences. When I was younger, my favorite part of these conferences were the keynote talks. Amazing writers — Susan Orlean, Jacqui Banaszynski, Malcolm […]
Research That Shows Exactly How To Improve Your Difficult Profiles
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonRecently, I’ve been reading a *lot* of profiles about incoming college presidents, chancellors, and heads of schools. I have plenty of opinions on these profiles, but they could generally be summed up this way. These new leaders are clear-eyed about the challenges their schools face! They’re ready to listen to their constituents! They’re excited to […]
Will Your Readers Love Your Story? Find Out With A “Performance Pretest.”
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonWhen I was an editor at an alumni magazine, one of the most frustrating experiences I dealt with was never knowing whether or not the brilliant story idea I had was going to resonate with readers. Would a story generate lots of congratulations, letters, and other feedback? Or would it barely create a ripple? The […]
These tools will make your life better
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonToday, I want to focus on the tools I use to help track everything from emails to story ideas to my to-do list. If you’ve been struggling with any of these challenges, these are my best recommendations. Track daily to-dos and deeeeep thoughts with these notebooks and pens. I’m picky about my notebooks […]