1. Aim to delight your readers One of the things I love about great magazines is that they think broadly about what is possible, given their mission and niche. Take, for example the front and back covers of AirBnB Magazine: Edward Hopper gets an update. The brand-published magazine doesn’t publish many ads. In a way, […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-11-20 02:42:032019-11-25 02:45:08How Can You Delight Your Readers?
We’re less than 60 days away from the 2020s! And what better way to focus on what’s ahead than making some predictions? I’ve been reading the alumni magazine tea leaves over the past several months, and here are some of the big shifts and changes that I think we’ll be seeing in alumni magazines coast […]
Maybe you need a photographer for the story of an amazing alum who lives halfway across the country — or halfway around the world. Maybe you’re just looking to shake things up and get a different perspective on your own campus. How do you find a photographer who’s going to get your school and your […]
When I started out in alumni magazines, I learned lots of smart things about writing good profiles, creating packaged features, and making a magazine that was beautiful and compelling. But I also internalized a few truly terrible ideas that it took me years to unlearn. I was not smart. In fairness, one of the big […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-10-16 13:34:452019-10-25 13:39:273 Myths About Alumni Magazines You Definitely Need To Ignore
Don’t waste highly valuable print real estate. Every month, I pick up a few new magazines from the newsstand to see what kind of stories they’re doing, what unique approaches they’re taking, and what I can learn from them. But when I picked up a copy of REI’s Uncommon Path magazine — a beautiful and […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2019-10-09 15:19:532019-10-10 15:28:04Avoid This Mistake With The Second-Most Valuable Page Of Your Publication
How Can You Delight Your Readers?
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin Peterson1. Aim to delight your readers One of the things I love about great magazines is that they think broadly about what is possible, given their mission and niche. Take, for example the front and back covers of AirBnB Magazine: Edward Hopper gets an update. The brand-published magazine doesn’t publish many ads. In a way, […]
4 Alumni Magazine Predictions for 2020
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonWe’re less than 60 days away from the 2020s! And what better way to focus on what’s ahead than making some predictions? I’ve been reading the alumni magazine tea leaves over the past several months, and here are some of the big shifts and changes that I think we’ll be seeing in alumni magazines coast […]
5 Pros Share Secrets To Finding Great Photographers Anywhere
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonMaybe you need a photographer for the story of an amazing alum who lives halfway across the country — or halfway around the world. Maybe you’re just looking to shake things up and get a different perspective on your own campus. How do you find a photographer who’s going to get your school and your […]
3 Myths About Alumni Magazines You Definitely Need To Ignore
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by Erin PetersonWhen I started out in alumni magazines, I learned lots of smart things about writing good profiles, creating packaged features, and making a magazine that was beautiful and compelling. But I also internalized a few truly terrible ideas that it took me years to unlearn. I was not smart. In fairness, one of the big […]
Avoid This Mistake With The Second-Most Valuable Page Of Your Publication
/0 Comments/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications, Uncategorized /by Erin PetersonDon’t waste highly valuable print real estate. Every month, I pick up a few new magazines from the newsstand to see what kind of stories they’re doing, what unique approaches they’re taking, and what I can learn from them. But when I picked up a copy of REI’s Uncommon Path magazine — a beautiful and […]