For a long time, I thought magazine mission statements were a bunch of baloney. They were just a few lofty but meaningless sentences created in conference rooms, posted on websites, and immediately forgotten. Take, for example, the mission statement of a trade magazine I worked at not long after college. It was something along the […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-03-06 16:45:012023-03-06 16:45:013 ways to actually use your alumni magazine’s mission statement
I was two years into my college running career, and I was at a crossroads. Despite diligent training, I was shaping up to be a mediocre Division III athlete: a junior varsity runner who earned coaches awards for dedication, but who never broke out of the middle of the pack. Still, that spring, I’d gotten […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-02-08 16:52:182023-02-08 16:52:18Who is in your alumni magazine’s “secret audience?”
Over the past few years, I’ve learned it’s a fool’s errand to make predictions for the coming year. At the end of 2019, for example, I shared everything I felt certain the following months would hold for print alumni magazines. But 2020 had a few other ideas. Then 2021 and 2022 added their own unique twists, […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2023-01-05 19:57:042023-01-05 19:57:47Make this year the best yet for your print alumni magazine
A couple months ago, I was in the market for a new bike. After walking aimlessly around the local bicycle shop for a while, I nabbed a sales associate, described what I was looking for, and asked if he could help me narrow my choices. He pulled a few bikes for me, highlighting features that […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-12-08 12:41:052022-12-09 12:45:51Your “reasons to love” story roadmap
For years, I’ve subscribed to the Harvard Business Review. I’ve always loved its gorgeous covers and illustrations, its silky, high-end paper, and the way it made me seem extremely smart when I pulled it out of my bag to read on airplanes. 🤓 So a few years ago, when I got a notice that starting immediately, I’d […]
3 ways to actually use your alumni magazine’s mission statement
/in Uncategorized /by Erin PetersonFor a long time, I thought magazine mission statements were a bunch of baloney. They were just a few lofty but meaningless sentences created in conference rooms, posted on websites, and immediately forgotten. Take, for example, the mission statement of a trade magazine I worked at not long after college. It was something along the […]
Who is in your alumni magazine’s “secret audience?”
/in Uncategorized /by Erin PetersonI was two years into my college running career, and I was at a crossroads. Despite diligent training, I was shaping up to be a mediocre Division III athlete: a junior varsity runner who earned coaches awards for dedication, but who never broke out of the middle of the pack. Still, that spring, I’d gotten […]
Make this year the best yet for your print alumni magazine
/in Uncategorized /by Erin PetersonOver the past few years, I’ve learned it’s a fool’s errand to make predictions for the coming year. At the end of 2019, for example, I shared everything I felt certain the following months would hold for print alumni magazines. But 2020 had a few other ideas. Then 2021 and 2022 added their own unique twists, […]
Your “reasons to love” story roadmap
/in Uncategorized /by Erin PetersonA couple months ago, I was in the market for a new bike. After walking aimlessly around the local bicycle shop for a while, I nabbed a sales associate, described what I was looking for, and asked if he could help me narrow my choices. He pulled a few bikes for me, highlighting features that […]
Optimize your print alumni magazine’s mailing list
/in Uncategorized /by Erin PetersonFor years, I’ve subscribed to the Harvard Business Review. I’ve always loved its gorgeous covers and illustrations, its silky, high-end paper, and the way it made me seem extremely smart when I pulled it out of my bag to read on airplanes. 🤓 So a few years ago, when I got a notice that starting immediately, I’d […]