As a writer for alumni magazines, I know as well as any other writer, that writers are notoriously thin-skinned about revisions. It’s why you’ll find the internet littered with grouchy blog posts from best-selling authors with titles like “Revisions Are Hell” and one million variations of this theme. Writers, especially those who have never been […]
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As a culture, we hate failure. We pull ourselves up by our bootstraps. We search for the window that opens when a door closes. Recently, I even heard someone describe “fail” as an acronym: First Attempt In Learning. And in a lot of ways, it’s great! Who wants to wake up every morning believing that […]
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I’m going to keep this intro short: what follows is a huge interview with Jeff Lott, the former editor of Swarthmore’s alumni magazine, and one of this year’s Sibley judges. (You can read judges’ reports here.) During our 45-minute discussion, we talked about: * What makes Sibley winners different from their competitors; * One thing he […]
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In 2014, the Johns Hopkins’ team took home the gold medal for periodical staff writing, thanks to in-depth stories on travel writer Matt Gross, composer Oscar Bettison, Giants trainer Ed Mackall, swimming coach George Kennedy, and cancer research. In 2015, the school upped the ante and took home an even bigger prize: Johns Hopkins Magazine landed […]
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Nobody knows packaging better than Coca Cola. I was reminded of this fact when I stopped into a gas station this past summer to pick up a soda. In a single refrigerated case, there were SIX DIFFERENT kinds of regular Coke: 12- and 16-ounce cans, 12-ounce glass bottles, and 16-, 20-, and one-liter plastic bottles. The […]
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Two things you should never say to your writers (and one that you totally should)
/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by erin_admin08As a writer for alumni magazines, I know as well as any other writer, that writers are notoriously thin-skinned about revisions. It’s why you’ll find the internet littered with grouchy blog posts from best-selling authors with titles like “Revisions Are Hell” and one million variations of this theme. Writers, especially those who have never been […]
The impossible alumni magazine story—should you run it?
/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by erin_admin08As a culture, we hate failure. We pull ourselves up by our bootstraps. We search for the window that opens when a door closes. Recently, I even heard someone describe “fail” as an acronym: First Attempt In Learning. And in a lot of ways, it’s great! Who wants to wake up every morning believing that […]
How to improve your publications: A Sibley judge tells all
/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by erin_admin08I’m going to keep this intro short: what follows is a huge interview with Jeff Lott, the former editor of Swarthmore’s alumni magazine, and one of this year’s Sibley judges. (You can read judges’ reports here.) During our 45-minute discussion, we talked about: * What makes Sibley winners different from their competitors; * One thing he […]
How to improve your writing today: Sibley winner shares his secret
/in Alumni Magazine, Alumni Magazine Editors, Alumni Magazines, Higher Ed Communications /by erin_admin08In 2014, the Johns Hopkins’ team took home the gold medal for periodical staff writing, thanks to in-depth stories on travel writer Matt Gross, composer Oscar Bettison, Giants trainer Ed Mackall, swimming coach George Kennedy, and cancer research. In 2015, the school upped the ante and took home an even bigger prize: Johns Hopkins Magazine landed […]
These 6 techniques will transform your profiles
/in Uncategorized /by erin_admin08Nobody knows packaging better than Coca Cola. I was reminded of this fact when I stopped into a gas station this past summer to pick up a soda. In a single refrigerated case, there were SIX DIFFERENT kinds of regular Coke: 12- and 16-ounce cans, 12-ounce glass bottles, and 16-, 20-, and one-liter plastic bottles. The […]