Today I’m going to sum up 25 years of of my best alumni magazine advice in one post. If you’ve been following me for a while, you probably are familiar with a lot of these ideas. And if not, I hope this will be a quick introduction to the best insights I’ve gleaned from reading […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-10-13 12:20:552022-10-13 12:20:5557 rules that will make your alumni magazine better
Every year, I’m thrilled to be able to talk to the editor of CASE’s Robert Sibley Magazine of the Year, and this year is no exception. Milton Academy’s Milton magazine, edited by Sarah Abrams, is 2022’s winner. It’s a beauty! Every winning publication is a little different, and one particularly notable detail about Milton magazine is that it’s the first […]
There’s no question that alumni magazines are facing a lot of headwinds these days. I won’t enumerate all of the paper and staffing challenges many teams are seeing right now, since you likely know them viscerally. Often, these challenges lead to publications with fewer pages that are published less frequently. These trends make what I […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-08-16 20:19:402022-09-14 20:22:59Your magazine is not a kitchen sink
Over the course of my career, I’ve done thousands of interviews. I’ve talked to people who have never been interviewed for a story to folks who spend many of their days talking to the media. Over the years, I’ve gotten a handful of questions and requests again and again (and again) during these interviews. If […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-07-27 17:15:482022-07-27 17:15:48Interview “code words” — and what they really mean
A few years ago, I published a newsletter about three common alumni magazine myths that you should ignore. But there aren’t just three. I continue to collect them and categorize them, because I’m interested in why we end up believing certain things about our publications that aren’t true. Sometimes, our beliefs are actively harmful to […]
57 rules that will make your alumni magazine better
/in Uncategorized /by Erin PetersonToday I’m going to sum up 25 years of of my best alumni magazine advice in one post. If you’ve been following me for a while, you probably are familiar with a lot of these ideas. And if not, I hope this will be a quick introduction to the best insights I’ve gleaned from reading […]
A history-making Sibley winner
/in Uncategorized /by Erin PetersonEvery year, I’m thrilled to be able to talk to the editor of CASE’s Robert Sibley Magazine of the Year, and this year is no exception. Milton Academy’s Milton magazine, edited by Sarah Abrams, is 2022’s winner. It’s a beauty! Every winning publication is a little different, and one particularly notable detail about Milton magazine is that it’s the first […]
Your magazine is not a kitchen sink
/in Uncategorized /by Erin PetersonThere’s no question that alumni magazines are facing a lot of headwinds these days. I won’t enumerate all of the paper and staffing challenges many teams are seeing right now, since you likely know them viscerally. Often, these challenges lead to publications with fewer pages that are published less frequently. These trends make what I […]
Interview “code words” — and what they really mean
/in Uncategorized /by Erin PetersonOver the course of my career, I’ve done thousands of interviews. I’ve talked to people who have never been interviewed for a story to folks who spend many of their days talking to the media. Over the years, I’ve gotten a handful of questions and requests again and again (and again) during these interviews. If […]
Do these alumni magazine myths trip you up?
/in Uncategorized /by Erin PetersonA few years ago, I published a newsletter about three common alumni magazine myths that you should ignore. But there aren’t just three. I continue to collect them and categorize them, because I’m interested in why we end up believing certain things about our publications that aren’t true. Sometimes, our beliefs are actively harmful to […]