Let’s talk about crowdsourced storytelling. The premise is simple: you throw a question or a prompt to your readers. You wait for some incredible responses to roll in, throw them all together, and voila, an instant, free story. Right? If you’ve ever done a crowdsourced story, you know the promise that I’ve described above is…not reality. […]
A few months ago, I was flipping through a stack of alumni magazines and I came across an arresting two-page photo spread in Holy Cross Magazine. The mystery photo had a caption that asked alumni to help identify the people in the image and share any additional relevant details. (Side note: Am I getting your magazine? If not, put me […]
Over the years, I’ve gotten many questions from editors about how to bring the stories from their print magazines to a wider audience. From social media posts to dedicated magazine websites to email blasts, there are lots of ways to think about bringing a print story to new eyes. Today I want to talk about […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2022-03-09 15:04:202022-03-09 15:04:20Extend the reach of your print alumni magazine stories with this technique
Each December, I share my predictions for print alumni magazines in the coming year. To say these past couple years have been more unpredictable than most is an understatement! Still, over the past 12 months, I’ve spent countless hours studying your magazines. I’ve talked to dozens of you about what you’re thinking about and worried […]
Over the past couple years, print magazines have gone through the wringer. Many schools have trimmed pages from their publications, decreased their frequency, or put them on hiatus. (You can see the report I published on this trend here.) But that wasn’t the case for Barry University, a private Catholic institution in Miami. Recently, they […]
https://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.png00Erin Petersonhttps://getcapstone.com/wp-content/uploads/2018/09/capstone-dark.pngErin Peterson2021-12-03 21:03:292021-12-03 21:03:29Here’s why one school is launching a print alumni magazine now
Your 5-step plan for crowdsourced alumni magazine storytelling
/in Uncategorized /by Erin PetersonLet’s talk about crowdsourced storytelling. The premise is simple: you throw a question or a prompt to your readers. You wait for some incredible responses to roll in, throw them all together, and voila, an instant, free story. Right? If you’ve ever done a crowdsourced story, you know the promise that I’ve described above is…not reality. […]
Improve alumni magazine engagement with this mystery photo playbook
/in Uncategorized /by Erin PetersonA few months ago, I was flipping through a stack of alumni magazines and I came across an arresting two-page photo spread in Holy Cross Magazine. The mystery photo had a caption that asked alumni to help identify the people in the image and share any additional relevant details. (Side note: Am I getting your magazine? If not, put me […]
Extend the reach of your print alumni magazine stories with this technique
/in Uncategorized /by Erin PetersonOver the years, I’ve gotten many questions from editors about how to bring the stories from their print magazines to a wider audience. From social media posts to dedicated magazine websites to email blasts, there are lots of ways to think about bringing a print story to new eyes. Today I want to talk about […]
My 2022 Predictions For Your Print Alumni Magazine
/in Uncategorized /by Erin PetersonEach December, I share my predictions for print alumni magazines in the coming year. To say these past couple years have been more unpredictable than most is an understatement! Still, over the past 12 months, I’ve spent countless hours studying your magazines. I’ve talked to dozens of you about what you’re thinking about and worried […]
Here’s why one school is launching a print alumni magazine now
/in Uncategorized /by Erin PetersonOver the past couple years, print magazines have gone through the wringer. Many schools have trimmed pages from their publications, decreased their frequency, or put them on hiatus. (You can see the report I published on this trend here.) But that wasn’t the case for Barry University, a private Catholic institution in Miami. Recently, they […]