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Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
What would your print magazine’s impact slide say?
/by Erin PetersonOver the past decade, I’ve shared a lot about the craft of making a magazine. How do you make your headlines better? How can you craft stories your audience actually wants to read? What kind of covers get readers to pluck a publication out of their mailbox and put it on their coffee table? There’s […]
Are you overlooking these two essential pages of your magazine?
/by Erin PetersonRecently, I was ho-humming my way through a stack of alumni magazines. (Yes, I really do review 1,000+ a year, and yes, I would love it if you added Capstone to your mailing list.) And then I came across On Wisconsin. I like their work a lot, so I picked up the magazine, opened it […]
Are people actually reading your print alumni magazine?
/by Erin PetersonThere’s no doubt about it: the shift from print to digital alumni magazines has accelerated. But is that shift actually working? For years, I’ve been asking folks how those digital magazines are performing compared to their print counterparts. Their answers have been surprisingly consistent, and are typically along the lines of: “Well, it’s not really […]
Your print magazine’s actual ROI (with numbers)
/by Erin PetersonIt is — how do I say this? — a weird time to be in higher ed. Let’s take an inventory: The demographic cliff has arrived. Trust in higher ed as a whole has eroded. Federal funding for hundreds of institutions nationwide is on the chopping block. Honestly, you probably didn’t need to click on any of those […]
Evolution or revolution?
/by Erin PetersonLet me tell you a secret about redesigns. Years ago, when I was just getting started in alumni magazines, I got to play a role in the Carleton Voice’s ambitious redesign. The design was beautiful. The photography was stunning. The writing got a big upgrade (if I do say so myself). OH, AND THE MAGAZINE […]