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Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Boring donor stories? Swipe these 4 standout ideas
/by Erin PetersonMost schools showcase philanthropy in some way for their print alumni magazine. And that’s great! It’s important to show the individuals and organizations that support your school’s mission — and the ways that support has an impact. Still, the way many magazines tell these stories sometimes leaves something to be desired. Trust me, I know. I spent […]
Snap judgment: Are these new print mag moves worth it?
/by Erin PetersonI’ll admit it: “innovation” is not something people typically associate with a centuries-old medium like print magazines. (Fun fact, the first known print magazine launched in 1663.) And yet! In my ceaseless quest to understand print magazines more deeply, I’m always seeing new ideas, approaches, and twists on familiar concepts. I’ll never get tired of it. […]
The magazine awards I REALLY want to see
/by Erin PetersonEvery year, I love reviewing all of the winners from the CASE Circle of Excellence Awards that celebrate the best of the best in higher ed magazines (and of course, many other areas). But there’s a small part of me — okay, fine, a big part — that also wants to celebrate the humble-yet-high-impact elements […]
How your magazine’s athletics coverage should change
/by Erin PetersonOne of the things I like to talk about (and talk about and talk about) is that print is not your school’s primary communications tool. It’s your premium one. Another important detail? There’s no breaking news in a print magazine! But in some areas, like athletics, editors often maintain that breaking news–focused mindset: they fill […]
The print alumni magazine readership myth — and the U-shaped truth
/by Erin PetersonOne of the delightful under-the-radar joys of my work is seeing, with real data, publication by publication, where “common knowledge” about print magazine readership is dead wrong. And here’s the commonest common knowledge of all: young people don’t read print magazines. Right? Wrong. Many people assume that print magazine readership declines steadily by age: the […]