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Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Here’s how many pages your print magazine should be
/by Erin PetersonOne of the questions I get most frequently from newsletter readers is this: How long should our institution’s magazine be? It’s no surprise that I hear the question all the time! Printing and mailing a magazine is typically one of the biggest expenses for a communications office. Nobody wants to feel like they’re wasting that […]
Create A Keepsake Magazine With “Throughline Gems”
/by Erin PetersonThis year, I’ve been doing a lot — and I mean A LOT — of work on projects for schools celebrating 100 years, 150 years, even 200 years in the world. Lots of folks are creating special issues — even additional issues — of their magazines as part of their celebrations. Obviously, I love this! […]
The Next Big Thing In Alumni Magazines: Superfeatures
/by Erin PetersonAlumni magazines aren’t really part of the “move fast and break things” culture. And that’s great! Lots of things are designed for stability and endurance. Your institution is one of those things. Your print magazine is another. Still, it’s likely that your magazine has changed quite a bit in recent years. Your magazine might publish […]
Here’s what I think about your alumni magazine
/by Erin PetersonI’ve been working in the field of print alumni magazines for a long time. I’ve been on staff at three alumni magazines. Through Capstone, I’ve worked with more than 100 alumni magazine clients. Every year, I receive hundreds of alumni magazines, and I review every single one. And I’ve been writing this newsletter for more […]
The Next Big Thing In Alumni Magazines: Superfeatures
/by Erin PetersonAlumni magazines aren’t really part of the “move fast and break things” culture. And that’s great! Lots of things are designed for stability and endurance. Your institution is one of those things. Your print magazine is another. Still, it’s likely that your magazine has changed quite a bit in recent years. Your magazine might publish […]