A magazine is a powerful way to maintain and build a relationship with your audience.
Research shows that people who feel connected to their institutions go on to be incredibly valuable volunteers, donors, and advocates for their schools.
But how do you build those bonds with your readers through your magazine when you spend most of your days just trying to get through your to-do list?
I’ve been in your shoes!
You’re dreaming up story ideas, assigning projects, editing copy, giving input on design, working with your printer — and trying to fend off the ever-present threat of budget cuts. You might not even be able to devote your entire workday to the magazine, even though it’s likely the flagship alumni publication for your institution.
You love your magazine.
And, all things considered, you’re probably pretty proud of what you’ve been able to accomplish.
You also know that your magazine could be better, if only you had time to take a breath and get the 30,000-foot view.
And you’ve probably tried!