From student bios to donor profiles, writing stories about the people in your school is an essential part of an alumni magazine’s job. Learn how to make every story more compelling and engaging with better interviews, smarter packaging, and an airtight process. This short course will give you the essential nuts and bolts of higher education profile writing — and offer advanced techniques as well.
Revitalize your alumni magazine, even without an expensive redesign. Our thorough analysis of a year’s worth of your magazine — plus dozens of targeted action steps and stretch goals based on our deep experience and best practices — will help you maximize the effectiveness of your publication no matter what your budget.
All of us get bombarded with thousands of messages every single day. Your headline is the primary tool you have to entice your audience to read the stories you’ve developed.
You can have the most beautifully crafted story in the world, but if readers can’t get past your headline, they’ll never appreciate all the work you did to make the story great. This fast-paced mini-course will take your headlines from good to great in just an hour.
With a focus on powerful packaging, our team creates content for annual reports, anniversary publications, and major feature stories. Our content is designed to attract readers and encourage real engagement: reading, sharing, and giving.
Want to learn more? Email Erin at firstname.lastname@example.org. If you want to be the first to know when we’re opening up these services to new clients, sign up for the Capstone newsletter here.