I love studying consumer magazines to understand how to translate their best techniques to the world of education publications.
One big difference I’ve seen between consumer publications and alumni magazines is their approach to coverlines. Check out the short video below to see what they (probably) do better than your magazine right now, and how you can steal their exact technique for your next magazine.
Want more of these? Send me an email at firstname.lastname@example.org and tell me what you’d like to see!