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About Capstone
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Make your annual report unthrowawayable
/by Erin PetersonFor some schools, an annual report represents a frustrating, yawn-inducing, can’t-seem-to-get-it-right publication. For some, it’s literally the only major print publication their alumni and donors get each year. (For some, both of those things are true!) From my perch, I see nothing but amazing opportunities to make them irresistible — and to make them good […]
3 ways to actually use your alumni magazine’s mission statement
/by Erin PetersonFor a long time, I thought magazine mission statements were a bunch of baloney. They were just a few lofty but meaningless sentences created in conference rooms, posted on websites, and immediately forgotten. Take, for example, the mission statement of a trade magazine I worked at not long after college. It was something along the […]
Who is in your alumni magazine’s “secret audience?”
/by Erin PetersonI was two years into my college running career, and I was at a crossroads. Despite diligent training, I was shaping up to be a mediocre Division III athlete: a junior varsity runner who earned coaches awards for dedication, but who never broke out of the middle of the pack. Still, that spring, I’d gotten […]
Make this year the best yet for your print alumni magazine
/by Erin PetersonOver the past few years, I’ve learned it’s a fool’s errand to make predictions for the coming year. At the end of 2019, for example, I shared everything I felt certain the following months would hold for print alumni magazines. But 2020 had a few other ideas. Then 2021 and 2022 added their own unique twists, […]
Your “reasons to love” story roadmap
/by Erin PetersonA couple months ago, I was in the market for a new bike. After walking aimlessly around the local bicycle shop for a while, I nabbed a sales associate, described what I was looking for, and asked if he could help me narrow my choices. He pulled a few bikes for me, highlighting features that […]