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Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Should this be in print? A handy guide.
/by Erin PetersonIt’s no secret that I love print alumni magazines. But your team communicates with your school’s alums and larger community in lots of different ways. New platforms and opportunities — Threads, Bluesky, Mastodon — are popping up all the time. So is your print magazine really necessary? And if so, how should it do things […]
What’s On Your Alumni Magazine’s “Not-To-Do” List?
/by Erin PetersonI admit it: I’m a magazine maximalist. I love figuring out ways to take a good magazine all the way up to 11. I obsess about this stuff! I always think it’s worth it to spend the extra time to make every word, every image, and every story earn its way into your magazine’s […]
The Unintentional Process That Is Devaluing Your Magazine
/by Erin PetersonLet’s start with the stat: CASE research published in 2020 found that print magazines are tied with email as the most effective channel for reaching alumni and donors. Alums value it more than social media, more than in-person events, and more than your website. Good job, print! Not bad for a medium that everyone says […]
13 Ways Of Looking At Your Magazine
/by Erin PetersonMany years ago, when I was just starting out in alumni magazines, I was on campus to cover a few reunion activities for a story. As I chatted with some of the attendees about the work I was doing, an alum mentioned that he thought alumni magazines were really valuable — for his high school […]
Reducing your print mag’s frequency? Avoid the death spiral.
/by Erin PetersonI’m hearing from a lot of people who are slashing the frequency of their print magazine: Four to three, three to two, two to (yikes) one. Rising paper costs, trimmed budgets, and expanding workloads are among the many culprits for this change. But if you still value print — and research shows that your alumni […]