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Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
Capstone helps schools create more effective print magazines through action plans, strategic storytelling, and online courses.
7 Ways I’ve Used Generative AI For Alumni Magazine Projects
/by Erin PetersonOver the past year, I’ve been doing a lot — and I mean A LOT — of reporting on generative AI. In the coming months, I’ll have several bylined stories in alumni magazines that illuminate the ways that faculty are using AI in their teaching and research, how alumni are using AI in their businesses […]
1-Hour Upgrades To Measurably Improve Your Print Magazine
/by Erin PetersonMany marketing and communications teams tell me that their magazine is “fine.” Maybe they acknowledge that it’s starting to feel a little stale, and suggest that at some point in the coming months or years, they’ll start looking at an overhaul or a redesign. But really, they admit, they’d love for their magazine to have […]
Why your magazine should “go premium” in 2024
/by Erin PetersonEvery year, I encourage teams who work on alumni magazines to find new ways to make the most of their print publications. In the past, I’ve encouraged people to take big swings, to develop more strategic approaches, and to use their magazine to create joy. I still believe you should do these things. And this […]
Fuel Alumni Magazine Reader Engagement With Games
/by Erin PetersonOne of the frustrating things about print publications is that it’s incredibly difficult to measure engagement directly. If someone picks up your publication and reads it — maybe even cover to cover! — how would you know? You might have tens of thousands of people reading your magazine. But without feedback, you’ll never know for […]
Use QR Codes More Effectively In Your Print Alumni Magazine
/by Erin PetersonWhen this issue of Esquire landed in my mailbox in 2009, it was weird enough and special enough that I stashed it with a stack of my favorite magazines. The QR code that Robert Downey Jr. was drawing attention to was so foreign to most people’s experiences at that point that Esquire included a five-step […]